The People of NURI
At Pinhais, every moment echoes the richness of history and the reverence of tradition. Our story is not just about sardines; it's about the people who make each can with love and dedication. Meet the family of Pinhais, the artisans whose hands bring real flavors to life, preserving the essence of NURI with every detail.
Real flavors made by real people
At Conservas Pinhais, we cherish the artisanal techniques that have been handed down through generations. Our methods are a blend of tradition and family values, creating a working environment that is both intimate and nurturing.
The loyalty and commitment of our team are reflected in the high standards of our products, ensuring that every can of NURI is a true statement of flavor and craftsmanship.
When you open a can of NURI: who prepared it for you?
The attention to detail and mastery that define NURI's products are a direct result of the dedication and experience of our team. Each member has journeyed through various roles within Conservas Pinhais, sharing secrets, recipes, and techniques that have been refined over the years. This generational knowledge and the manual craftsmanship involved in every step leads to a refinement of the detail that is felt in each can we open.
At a time of mass production, we want you to meet some of the faces who prepar every NURI can by hand, and serving it to your table.
Emília Braga | The Playful Expert
Affectionately known as 'Mila da Praia', Emília Braga brings a unique blend of expertise and playfulness to her role as our fish buyer. Her day begins at the fish market, where her keen eye and years of experience guide her in selecting the finest sardines, but her talent doesn't stop there. Emília is not just a buyer; she’s deeply involved in every step, from cutting and packing to wrapping the sardines at our factory. Her pride in her work and the joy she brings to her role reflect the welcoming spirit of Conservas Pinhais.
Emília keeps some secrets on how to find the best sardines - sharing just a glimpse of her expertise in our video. She truly embodies the deep connection and commitment she has to our tradition.
Rafael Machado | The Passionate Craftsman
Rafael Machado began his journey at Conservas Pinhais as a stocker's assistant and has never looked back.
Today, as the Infrastructure and Manufacturing Manager, Rafael’s attention to quality is evident in every aspect of his work. He believes that the true essence of NURI lies in the craftsmanship and dedication to detail that goes into each can. One of Rafael’s favorite NURI products is the sardine in spicy tomato sauce – which he recommends for the vibrant flavors’ lovers to try! His story is one of growth, passion, and an unwavering commitment to the artisanal methods that set NURI apart.
Manuela Macieira | The Detail-Oriented Operator
Manuela Macieira joined Pinhais in 2018 and has since become a cornerstone of our team. Starting in the canning support area, she has worked across various sectors, including fish cutting, before becoming a Warehouse Operator.
Manuela’s role is critical in ensuring that our products are stored and delivered in pristine condition. Her journey through different roles at Conservas Pinhais highlights the diverse skills and deep knowledge that our team members bring to their work every day.
Luzia Braga | The Culinary Artist
As soon as you enter Pinhais’ house, you’ll hear about Luzia; our fish canning preparer is celebrated not only for her role but also for her exceptional cooking skills.! Known for her famous sardine rice, Luzia has perfected her recipes by observing and learning from seasoned artisans.
In this video, she shares her cherished memories and recipes, offering a glimpse into the rich culinary traditions of Pinhais. Her story beautifully illustrates how the traditions of Conservas Pinhais are preserved and passed down through generations.
Remember these faces and the dedication that comes with them. If you love sardines, know that they adore preparing them. The hands that craft NURI's flavors are tender yet skilled, capturing every detail with a wisdom only naked hands and real people can possess. They speak closer to the heart, making each product a true labor of tradition. Through their stories, we honor the legacy of our past, confident that the values and traditions of Conservas Pinhais will continue to thrive for generations to come.
Discover all NURI products carefully prepared by our family in our online store or pay us a visit at Conservas Pinhais Factory Tour and meet all of these faces and stories in person.
